CREDIT
CORNER
Credit Control
Categories
Since credit losses are always a
factor in the operation of any business, management as well as the credit
executive must take a careful look at the profitability and control of selling
to “marginal” accounts.
1.
Prime Accounts
Rating and
past sales history indicates good credit experience and shows no bad debt loss
possibility. Such accounts require only
periodic review.
2.
Good to Slow-Pay Accounts
These may
include some customers who delay payment to those where a 1 to 5 percent is
possible.
3.
Marginal Risks
This group as
a whole usually involves increased collection expense and a possible bad debt
loss of 5 to 10 percent.
4.
Sub-Marginal Risks
Such accounts
do not warrant credit consideration – at any price. It is from this category that the greatest potential for profit
loss may be expected as well as the largest number of charge-offs.
In considering the above credit
control procedures, profit margins on the sale of your products should be the
determining factor as to accepting or rejecting orders. Working at a profit margin of 20 percent
would indicate that sales to the first three categories would product a net
profit – even with a possible bad debt to loss of 5 to 10 percent. If, however, your profit margin is only 10
percent, it becomes obvious that sales must be restricted to “Prime” and “Good
to Slow-Pay Accounts”. Otherwise, a
more serious loss can be expected by extending credit to the last two
categories.